SEO
What is SEO
SEO, short for “search engine optimization,” is essentially about enhancing your website’s appeal to increase its prominence on search platforms like Google and Microsoft Bing. This process is crucial when users are on the hunt for:
- The products your business offers.
- The services you provide.
- Expert knowledge or detailed insights you share on specific topics.
Improving your site’s search result ranking boosts its visibility, significantly raising the chances that people will notice and visit your site. The primary aim of SEO is to draw in visitors who are more likely to convert into paying customers, loyal clients, or a recurring audience.
SEO Course Highlights !
Most Advanced Course Curriculum
Case Studies
Assignment & Assessment Test
Capstone Project
SEO specialties
- Ecommerce SEO involves enhancing specific elements like category and product pages, faceted navigation, the structure of internal links, images of products, customer reviews, schemas, and more, to boost visibility and user experience.
- Enterprise SEO is about optimizing on a grand scale, typically for websites or conglomerates featuring over a million pages, or for companies with revenues hitting the million or billion marks annually.
- International SEO focuses on optimizing websites for a global audience, catering to multiregional or multilingual user bases, and ensuring visibility on international search engines like Baidu or Naver.
- Local SEO aims to enhance a website’s visibility in local search results. This is achieved through the management of online reviews and business listings, amongst other strategies, to attract a local audience.
- News SEO prioritizes speed to ensure that content is indexed by Google as swiftly as possible. The goal is to feature prominently in Google Discover, Google’s Top Stories, and Google News, capturing audience attention through timely and relevant news content.
How does SEO work?
- People: The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed.
- Processes: The actions taken to make the work more efficient.
- Technology: The platforms and tools used.
- Activities: The end product, or output.
SEO Course Highlights
In-time Doubt clearing sessions with Mentors
Assured Job Opportunities
EMI options available
Work on real-life Industry Projects
Globally recognized skill certifications
Learn in English , Hindi & Marathi
FAQs
Each day, billions of searches are conducted by Google users seeking information and products. Given this immense activity, search engines typically stand out as one of the primary sources of website traffic.
To leverage the full potential of this traffic source, it’s imperative to secure a prominent position in the top search results for your chosen keywords.
Google basically uses a website’s sitemap to index pages within them. A sitemap usually contains a list of pages on your site that you have decided to tell Google what to index and what NOT to index.
Keyword research is the process of finding and using the right keywords within your content (either in blog posts, sales pages or landing pages) to attract more visitors from search engines like Google.